Carla Cross & Co.

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Big Ideas (in a small book)

Beyond the Basics: Advanced Skills to Make that Course Come Alive

Knock Their Socks Off: Skills to Make Your Best Presentation Ever (all digital)

Coaches' Corner One Year Extension

Extension: Up and Running in Real Estate

Your Complete Power Listing System

Up and Running in Real Estate

The Recommended Coach

How to Write a Course with Substance, Sizzle and 'Sell' (no clock hours)

What They Don't Teach You in Pre-License School

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	Up and Running in 30 Days--new 5th Edition Part Number: 7e848JN63AaF Price: $32.95 Up and Running in 30 Days--new 5th edition! Great New Updates! Be sure to give us a physical address. UPS won't deliver to PO boxes. This new agent’s business start-up plan is so detailed and comprehensive, most real estate professionals would term it a ‘business plan’. Yet, it’s directed to the new agent, because it provides specific guidance in lead generation, marketing, technology, social media, and sales skills to become an exceptional agent—fast. (This program is also excellent for seasoned, challenged agents to get them back on track to success). Want training and coaching to my business start-up plan? Up and Running in Real Estate, my online training/coaching course, puts Up and Running to Work for you. Also has a coaching component with all the support you need to get a great career in 8 weeks!	Add to Cart More Info

	Big Ideas (in a small book) Price: $25.00 for 5 books Big Ideas--in a small book! Motivational, sales principles with short explanations to inspire and guide salespeople throughout their careers. With our hectic lives, we don't have time to read 300-page, 100,000 word books! With this little book of Big Ideas, Carla's great sales principles re condensed so it's readable and memorable fast! Inside this 'little book': 80 to-the-point sales principles Carla Cross has learned, used, and taught over her three-decade sales/management career. This book also has explanations, to clarify why these sales principles are so important to success. Who is this book for? Anyone in sales! Managers/trainers/coaches: Give this book as a gift to your clients; use it to teach these principles. Buy 5 for $25 plus shipping.	Add to Cart More Info

	Up and Running in Real Estate Price: $0.00 Thanks for exploring my unique online program, Up and Running in Real Estate. By checking out here, (and it's free), you will receive a free checklist: 30 Things to Do While You're In Pre-License School to Hit the Ground Running. (I just want to entice you to read about the UP and Running in Real Estate program with my free giveaway!). Again, this checklist is free! Managers: These systems are great for training, too. Your agent will save hundreds of hours and win much more often with a clear process to follow. And, your customer service ratings will soar! Note: You don't purchase Up and Running in Real Estate here. The program is so robust it has its own website and registration. Click here to register for the program. About Up and Running in Real Estate: This revolutionary 8-week online training/coaching program puts Up and Running in 30 Days on steroids! To see this all-new program, click here. You'll get a preview of the program, and learn everything you want to know to take that step toward a successful career. One registrant is $249, with discounts for multiple registrations. Managers can buy multiple 'seats' and have a whole year to use them. This gets the price down to as low as $179 per person! Read about quantity purchases here. International clients: This program is completely digital so you can use it anywhere in the world! You get instant access and have access for 6 months! Managers: Want to coach your agent through Up and Running in Real Estate? There's a coaching component, with all the information and guidance you need to coach your agents successfully. Check it out here. Special Pricing on Coaches' Corner Coaching and accountability for success is very important to attain your goals. Coaches' Corner, a separate component which works with Up and Running in Real Estate, provides coaches the information and advice to coach to the Up and Running program. This spring, I'm greatly reducing the 'tuition' for Coaches' Corner. Find out more here. Don't miss this opportunity to get your career off the ground like a rocket. This program is for agents under 2 years in the business. Register for Up and Running in Real Estate here. You will pay using PayPal to purchase. Because this is a spaced-repetition, coaching program with unlimited log-ins over a period of time, there are no refunds available. Once you register you are registered! See the refund policy on our products in my website.	Add to Cart More Info

	What They Don't Teach You in Pre-License School Part Number: 7e848JN63AaF Price: $14.95 New! EVERYTHING you need to know about real estate as a career--and how to launch a successful one. This is an eBook, and available for Kindle (designate which version you want when you order). Now in its 2nd dition! There are several documents here. The text is titled prelicenseebooktext.pdf. If you want to read this on your computer or iPad, this is the 'version' you want to download. The Kindle version/link has the mobi extension. (this is the first edition). Be sure to download ALL the docs--several excerpts from the book are provided for recruiters. Career Night Bonuses This month, you'll receive 6 documents excerpted from the book for you to use for your Career Nights. (for managers). Please note: the bonus handnouts are not configured for Kindle, although, if you order the Kindle version, the documents will be included, of course, in the text. Now available to download to your Kindle. This is the one eBook you need to answer all your pre-license and post-license questions. There is no other real estate book that covers this ground! Order NOW and also receive 30 Things to Do Right Now to Hit The Ground Running (while you're in prelicense school). Click here to see an introductory video. Inside: How to decide if real estate is the right career for you How to determinate absolutely if you’re a ‘salesperson’ type and will love selling real estate What they don’t tell you to do during prelicense --to hit the ground running The 5 most important interview questions to ask to choose the right situation for you The technology you need your first day in the office Plus, answers to 100 other ‘new agent’ questions Sure. There are lots of books on how to sell real estate. But, there’s no other book that gives you advice and guidance before you commit to real estate as a career. That’s What They Don't Teach You reveals. Plus, this book gives you guidance from your first week in the business through your first few months in the business.	Add to Cart More Info

	The Complete Recruiter Part Number: 7e848JN63AaF Price: $129.95 $49.95 Recruit Winners with the Systems You Need! If you feel your recruiting (or lack of it) is holding you back, you need The Complete Recruiter. Refine your recruiting skills to recruit winners in this transitioning market. The Complete Recruiter takes you through the complete recruiting process--with dozens of ready to use recruiting letters, documents, and processes. Why not step up your recruiting to executive status? Special for Carla's Community: $49.95 this month! (plus shipping) Now, the text and the documents of The Complete Recruiter is delivered to you digitally. You just download. The3 audio CDs will be sent to you via UPS ground.	Add to Cart More Info

	Marketing YOU Part Number: 7e848JN63AaF Price: $59.95 Create your Brand. Stand out from the Crowd. Gain Confidence. This is an Ebook resource and downloadable audios. Nothing is mailed to you.. You will receive information on how to download this eBook and the audios at the bottom of your order receipt. Download the program as you order and get the information immediately! (Downloads expire in 72 hours). How do you figure out how to stand out from the crowd?Marketing YOU will coach you to find your 'uniques'. If you're having confidence challenges in this market, you need this resource. It will build your self-confidence and help buyers and sellers choose you. A 'must' for newer agents; an invaluable tool for seasoned agents getting back into the game. Managers: Two training sessions included to help you help your agents gain the confidence to overcome that call reluctance. 89 pages and downloadable audio instructions and tips.	Add to Cart More Info

	Your Complete Power Listing System Price: $99.95 List More Properties With Confidence! Just updated with the latest National Association of Realtors survey results from buyers and sellers--so you can speak with credibility and evidence to get listings priced to sell. Take a look at a short video I just created to show you the program--and give you 4 critical tips to create a great presentation. This comprehensive resource is immediately downloadable (follow instructions at the bottom of your sales receipt). You'll get the complete training tutorial (101 pages)--great for managers to use for an exceptional listing training program, too. Plus-- 30 documents, forms, and checklists to use, ready to customize. You'll also receive the 2 PowerPoint presentations and the unique Topic Pages, to use to organize a hard copy presentation, if you prefer. Great agents have created systems, and here is your complete sellers’ system, from the first time you talk with them on the phone, to after that listing sells. You’ll impress even the toughest sellers as professional, organized, and knowledgeable. Much More than Just a Presentation Yes, this resource includes a 56-slide PowerPoint presentation, with dozens of pieces of evidence to price right, many from the newest Realtor statistics. But, this resource is much more than just a presentation. It is also a complete tutorial on how to list right-priced properties to build a fantastic reputation. This system was built by master trainer Carla Cross, drawing on her years as a top agent—and her work with top agents nationally. Gain a complete system and list many more marketable properties!	Add to Cart More Info

	Your Blueprint for Selecting Winners Part Number: 7e848JN63AaF Price: $79.95 A Professional Planned Interview Process to Choose more Winners! All updated with new information, more processes, and a video to show you how to use 'crystal ball' interview questions! This is a digital program--nothing is shipped to you. After you order the program, you will receive instructions at the bottom of your order confirmation on how to download this resource. Please download immediately. Do you sometimes wonder why the agents you wanted didn’t join you? Do you sometimes get so caught up in the interview conversation that you forget to ask some important questions? Do you find out things about your ‘candidate’ (yes, call them ‘candidates’) that you wish you’d known prior to hiring? Do you find yourself with no planned interview process? Your Blueprint for Selecting Winners will solve all these problems, and more. Good agents are judging our interview processes every step of the way. You need to demonstrate your professionalism to hire the best.	Add to Cart More Info

	Objection Busters for Buyers and Sellers Part Number: 7e848JN63AaF Price: $59.95 Never be stumped by an objection again! In just a few minutes, you can learn to handle and master the most common—and tough-- buyer and seller objections. Using our colorful flashcards, read specifically scripted effective answers. Learn how to craft your own ‘objection buster’ with an easy to grasp AAA method, designed by top producer and master trainer Carla Cross, CRB, MA. Gain verbal power and supreme confidence. On the accompanying audio CDs, hear answers to those objections--role played so you can listen in your car—anytime—and learn. Bonus: If you're a manager, you'll want to download the free class modules I've created to turn these resources into classes to help your agents. Be sure to download the class within 72 hours of placing your order. Enjoy! 142 flash cards 34 answers to objections 2 audio CDs	Add to Cart More Info

	Knock Their Socks Off: Skills to Make Your Best Presentation Ever (all digital) Price: $69.95 Presentation Skills to Knock Their Socks Off About this resource: Both the handbook and the audio CDs are digital. Nothing is mailed to you. Need to make a presentation for 2 or thousands? Want tips on how to structure your video presentation? Here are the tips the greatest pros in the world use to hold their audience’s attention, capture, and captivate. Whether you’re a seasoned presenter, or just thinking of doing your first presentation, you’ll grab dozens of speaking strategies. Great for managers, mortgage reps, title reps, all affiliates, salespeople If you need to make a persuasive presentation to anyone to 'sell' them, this resource is a 'must have' for you.	Add to Cart More Info

	Beyond the Basics: Advanced Skills to Make that Course Come Alive Price: $149.00 Change that Talking-Head (read ‘Boring’) Class into an Exciting, Audience-Participating Learning Experience 7.5 clock hours in Washington State When: Sept. 12 and 14, 9:30 am-1:30 PM Where: Keller Williams Realty, Bellevue--all are invited! Is the class you’re teaching (or supposed to teach) full of facts and figures? And, there’s no instructor manual or guidance in how to teach it? Are you finding yourself talking through it—talking for hours? (Even boring yourself…) Are you struggling to make that course come alive? If you want to energize your course, keep your audience interested, and change their outcomes for the better, you need this unique course! Bottom line: You’ll walk out of this course with the skills to take any boring class and make it highly participative, useful, and fun to teach. You’ll get the 3 best methods to use, how to use them, and when to use them to ‘plug them into’ any course at the right time. You’ll even have time to try out your new methods and get feedback—and watch others, too. Why not energize your course, have a better time teaching, and gain business all at the same time? Next 'Live' Course When:Sept. 12 and 14 Time: 9:30 am to 1:30 PM each day Where: Keller Williams Realty Bellevue (after registration, you'll receive directions and more specifics) Bring: a 1-3 hour course module of the course you want to teach. You'll be working on that course, so you'll walk out with a ready-to-use plan of action for it. The two day format allows you to polish your course outside the classroom.	Add to Cart More Info

	How to Write a Course with Substance, Sizzle and 'Sell' (no clock hours) Part Number: carla Price: $129.95 Get a bonus this month when you order: Keys to Killer Introduction (eBook) No other resource like this! If you want to create a course, you need this resource. Step by step, Carla Cross, who has written courses for Re/Max, Better Homes and Gardens, Keller Williams Realty, GMAC, Royal LePage, and CRB, shows you exactly how to create your course and your outline. And, for those Washington state instructors, she shares tips on how to get your course approved for clock hours. This resource works for anyone writing a course in any subject! My references are to real estate, but all good courses should follow these writing principles. This resource is digital. You will get access immediately. (Great for international clients!) Be sure to download the videos and the resource guide right away. Directions are at the bottom of your order receipt. Bonus when you order: Keys to a Killer Introduction (eBook) . This Write a Course resource includes: 2 instructional videos Templates to use as guides for course creation Examples of courses 2 'cheat sheets' to write your course modules Guidance in how to get your course approved in Washington state. With 95 pages, this resource, along with the 2 instructional videos, shows you exactly how to create a course that has substance, sizzle, and 'sell'! *See a sneak preview* here.** This is a wonderful resource for Education Directors who want to help their instructors create exceptional courses. Thank you for a wonderful class on writing a course. This practice and hands on class has given me the confidence and tools I need to move forward with my course curriculum. I feel I have been given a business race car and I can move forward towards my dream of training agents across the country. Mary Lee, former head of training for Windermere Real Estate, Spokane, Wa.	Add to Cart More Info

	Your Complete Buyer's Agent Toolkit Part Number: 7e848JN63AaF Price: $99.95 Get more Buyers to 'Yes'! Updated! Now, all documents and audios are online for your immediate downloading! All documents are in Word or PowerPoint so you can customize them, except for the instructional outline (99 pages). Want audios online? They're here! So, you can download all the documents AND the audios and get immediate access. Agents who win with buyers consistently have perfected their ‘buyer system’ just like their ‘seller system’. Now, you can, too. Here are all the forms, systems, and processes you need to make more sales in a challenging market! Plus, master coach walks you through every step of the process working with buyers. ‘List’ Buyers for Loyalty and Referrals Much more than just forms and lists, this resource is a complete tutorial from master coach/trainer Carla Cross. Buyers expect much more today from real estate agents, yet most agents haven’t ‘re-tooled’ or systematized their buyer processes to deliver that “value-added” service that buyers demand. Managers: Use this comprehensive buyer toolkit to train and coach your agents to work with buyers professionally. The Complete Buyer Agents tool kit is perfect! I was able to use it with ease right away. The checklists and especially "Your guide to purchasing a Home" were very impactful on a new buyer I recently met. I am so glad I invested in this invaluable resource. Thank You, Xavier Bryan, Newport News, VA.	Add to Cart More Info

	The Business Planning System for the Real Estate Professional Part Number: 7e848JN63AaF Price: $99.95 $49.95 Turn your Career into a Business with a Business Plan Purchase the complete business planning system for 1/2 price this month! Are you falling behind because you don't have a plan? Here it is, with all the guidance and planning pages you need. A complete real estate business planning system with all planning pages on a ‘document CD—for the experienced agent. Information, too for agents with teams. This is not just a generic business plan! It’s written expressly for real estate sales professionals. Leave your career behind and start running a business--with your own customized business plan. Managers: This is an exceptional training tool to guide your agents through the planning process. Note to new agents: Your planning system is Up and Running in 30 Days.	Add to Cart More Info

	Beyond the Basics of Business Planning for Agents Part Number: 7e848JN63AaF Price: $99.00 This is a digital program--nothing is shipped to you. You get access to all materials and webinars as soon as you are approved for membership (usually within 1 day of ordering the program). This program is available to real estate professionals worldwide. Important: You won't get your materials on this site. After you order the program, you will get an email that directs you to the business planning membership site. Watch for that email. You will register. We will approve your registration via email within 24 hours of your registration. Then, you can go to the membership site and get all your information. If you’re in sales, you know you need a business plan. But, if you’re feeling frustrated with the type of planning you’ve done in the past, if your plan hasn’t been a real guide, you’re ready for something different. Create a plan that’s different, that’s usable, and that’s inspiring. And, do it FAST! Use Carla’s unique planning process to pinpoint where you’ve been wasting your time and money, and get dozens of tips to fix both. Gain dozens of tips to go from ‘career’ to ‘business’. Great for teams, too! (a special bonus included in this package to show you how to use the planning process with your team). Carla Cross’s business planning system works. Following her concepts, I earned almost 6 figures in my first year as an agent. Her system has been an integral part of my business success ever since. Nada Sundermeyer, John L Scott, Inc #1 in sales for three years in 1,430-agent company; NAR Superstar Panelist Package Includes: • Two webinars for you on exactly how to put together a dynamic, inspirational plan • 14 planning pages to make planning easy Bonuses: • From the Coach: 53 Pointers for your Business Plan • Biggest Marketing Dos and Don’ts • Especially for teams: How to use the planning process to teamify and inspire • Don’t let another year go by without a professional plan. Step up to Carla Cross’s strategic planning system and go from ‘career’ to business. How It Works All the webinars are recorded, so you can access them at your convenience, and as many times as you wish. All the documents and bonuses are readily accessible at any time for you, too.	Add to Cart More Info

	Business Planning for the Owner, Manager, and Team Builder Part Number: 7e848JN63AaF Price: $99.95 $49.95 Create a Business Plan to Run your Business Like a Business This month: Buy this invaluable planning resource for 1/2 price! Designed expressly for real estate leaders (including those with teams), this unique planning system walks you step by step through the strategic planning process, while providing you dozens of strategies and tips for more profitability. Carla Cross, CRB, MA, former master level CRB(Certified Real Estate Broker) instructor, and writer of business planning courses for CRB, walks you through the systems, and gives you dozens of tips on how to be profitable, how to recruit, train, and retain successfully. It’s a combination template system, coaching resource, and it contains all the forms you need to plan—on a ‘document CD’. Increase your office profits with a strategic plan today.	Add to Cart More Info

	Beyond the Basics of Business Planning for Owners and Managers Part Number: 7e848JN63AaF Price: $249.00 This is a digital program--nothing is shopped to you. This program is available to real estate professionals worldwide. Important: You won't get your materials on this site. After you order the program, you will get an email that directs you to the business planning membership site. Watch for that email. You will register on the membership site. We will approve your registration via email within 24 hours of your registration. Then, you can go to the membership site and get all your information. Owners and Managers: Are you frustrated because you can’t get your agents to complete business plans? Does your business planning for your office and your agents lack that spark, that ‘realness’, that inspiration to actually drive and teamify your agents? This package shows you exactly how to get every agent to create a business plan, and how to get an office plan that actually works! Here is a system that is meant for both the salesperson and the broker-owner. I recommend it to agents, managers, and owners…the important thing is to plan, and this system is clearly organized especially for the real estate practitioners.” John Jacobi, Founder, Windermere Real Estate, Seattle, WA Managers’ Package Includes: • Two webinars to teach your agents how to create great plans (so you don’t have to) • Webinar: How to Get your Agents to Make Business Plans • Webinar: How to Create a Great Office Plan • Webinar: How to Integrate your Agents’ and Office Plans for Greater Teamwork • 15 planning documents for owners • 14 planning documents for agents Bonuses: • How to Do a Focusing Workshop to Teamify • From the Coach: 53 Pointers for your Business Plan • 10 Guaranteed Methods to Save Money • 52-page eBook: Beyond the Basics of Business Planning (for managers) •	Add to Cart More Info

	Train the Trainer--distance learning 15 clock hours Part Number: carla Price: $249.00 Train the Trainer Distance Learning 15 Clock Hour Course--Washington Now: Instant digital delivery! All your course materials, including audio links to the 'CDs' (no hard copies) and videos, are now downloadable, so you can start your course right now! This course fulfills the requirements to become a clock-hour approved instructor in Washington state. It has the same curriculum as my 'live' course', Instructor Development Workshop. About this resource: The handbook and other documents are digital. After you order the program, you will receive instructions in your order confirmation on how to download this resource (documents AND the audios). Be sure to download right away. Your pass code will expire in 72 hours. If you're ordering for someone else: Please email Carla the person's name, phone, email, and address so Carla can update the shopping cart and her records so that person taking the course gets all the information and certificate. Learn at your own speed. Get the latest facilitation tips from the master herself, Carla Cross (a national Realtor Educator of the Year and Washington Realtor Educator of the Year). By the way, this is the only distance learning Train the Trainer course endorsed and recommended by the Washington Association of Realtors. Note: You have 6 months from your date of purchase to finish the course. After that, renewal rates apply. Online: Now, you can complete your course online. You'll receive the 140+ page course through downloading (directions come with your order confirmation). You'll receive the Course Guide, which steps you through the course. You'll also receive the forms you need to take the test, your monitor log, and your Evaluation of the course. You will complete these, save them, and email them back to info@carlacross.com to show you completed the course. This 140+-page outline is truly a trainer’s goldmine resource, fully updated and expanded. It will be a resource for your teaching forever.	Add to Cart More Info

	Complete Objection Busters Package (Buyers, Sellers, Recruiting) Part Number: 30 Price: $89.95 Purchase all three of these packages and save $30.00. Managers' Bonus Receive a bonus of a Facilitator Guide, to teach your agents how to 'bust' even the toughest objections.	Add to Cart More Info

	The Ultimate Real Estate Trainer's Guide Part Number: 7e848JN63AaF Price: $99.95 Get a Pay-Off from your Training Become a Master Trainer About this resource: The resource outline, handouts, and audio CDs now are all digital, so you get instant access. Your download instructions are in your order receipt. Everything you ever needed to know to become an exceptional trainer! Invest $99.95 and ‘hire’ your own training consultant, National Realtor Educator of the Year Carla Cross. With over 160 pages, and 30 detailed training examples and outlines, this ultimate guide covers all the bases on training: how to create a ‘stand-out’ training program, how to use your training as a recruiting tool, and how to become a confident, skilled trainer. Carla even teaches you how to create a whole training program. 164 pages/4 audio CDs in this invaluable resource! This is the era of the 'development of human potential'. Take advantage of it by honing your training skills and recruit and retain the best.	Add to Cart More Info

	Operations Manual plus Orientation Manual (free with Operations Manual this month) Part Number: 7e848JN63AaF Price: $39.95 Create your Operations Manual Now This is a digital program--nothing is shopped to you. After you order the program, you will receive instructions at the bottom of your order confirmation on how to download this resource. Special: Purchase the Operations Manual and get the Orientation checklists FREE I've provided both the PDF versions and the Word versions so you can customize. Are new hires taking too long to get into action? Do they need a clear path to get past the operations of your office? Do you find agents not doing things the way you want them done? You could greatly benefit from creating an Operations Manual. Here it is, as a PDF and in Word, so you can highly customize this manual to fit your needs. I've provided both the PDF versions and the Word versions so you can customize. Remember to download all right away!	Add to Cart More Info

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