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Beyond the Basics of Business Planning: Agents |
Price:$79.00
SKU#: 60 |
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Description: If you’re in sales, you know you need a business plan. But, if you’re feeling frustrated with the type of planning you’ve done in the past, if your plan hasn’t been a real guide, you’re ready for something different.
Create a plan that’s different, that’s useable, and that’s inspiring. And, do it FAST! Use Carla’s unique planning process to pinpoint where you’ve been wasting your time and money, and get dozens of tips to fix both. Gain dozens of tips to go from ‘career’ to ‘busienss’.
Great for teams, too! (a special bonus included in this package to show you how to use the planning process with your team).
Carla Cross’s business planning system works. Following her concepts, I earned almost 6 figures in my first year as an agent. Her system has been an integral part of my business success ever since.
Nada Sundermeyer, John L Scott, Inc
#1 in sales for three years in 1,430-agent company; NAR Superstar Panelist
Package Includes:
• Two webinars for you on exactly how to put together a dynamic, inspirational plan
• 14 planning pages to make planning easy
Bonuses:
• From the Coach: 53 Pointers for your Business Plan
• Biggest Marketing Dos and Don’ts
• Especially for teams: How to use the planning process to teamify and inspire
• Webinar: Best Business Strategies for 2012
Don’t let another year go by without a professional plan. Step up to Carla Cross’s strategic planning system and go from ‘career’ to business.
How It Works
All the webinars are recorded, so you can access them at your convenience, and as many times as you wish. All the documents and bonuses are readily accessible at any time for you, too.
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Beyond the Basics of Business Planning: Managers |
Price:$197.00
SKU#: 61 |
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Description: Owners and Managers: Are you frustrated because you can’t get your agents to complete business plans? Does your business planning for your office and your agents lack that spark, that ‘realness’, that inspiration to actually drive and teamify your agents?
This package shows you exactly how to get every agent to create a business plan, and how to get an office plan that actually works!
Here is a system that is meant for both the salesperson and the broker-owner. I recommend it to agents, managers, and owners…the important thing is to plan, and this system is clearly organized especially for the real estate practitioners.”
John Jacobi, Founder,Windermere Real Estate, Seattle, WA
Managers’ Package Includes:
• Two webinars to teach your agents how to create great plans (so you don’t have to)
• Webinar: How to Get your Agents to Make Business Plans
• Webinar: How to Create a Great Office Plan
• Webinar: How to Integrate your Agents’ and Office Plans for Greater Teamwork
• 15 planning documents for owners
• 14 planning documents for agents
Bonuses:
• How to Do a Focusing Workshop to Teamify
• From the Coach: 53 Pointers for your Business Plan
• 10 Guaranteed Methods to Save Money
• 52-page eBook: Beyond the Basics of Business Planning (for managers)
• Best Business Strategies for 2012
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Up and Running in 30 Days |
Price:$99.95
SKU#: 2 |
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Description: The New Agent's Start-up Plan: Make a Sale in 30 Days!
What business would open without a start-up plan? Yet, most new real estate agents stumble through the business for months or years--without a clear focus--without a plan. That's over! Guarantee your success. Implement the start-up plan thousands of newer agents have used to start their businesses fast--and right.
What you DON'T need: that full-blown business plan--yet. After all, you're opening your business. Grab the right planning system--the Up and Running start-up plan.
Managers: get the manager's coaching companion (comes with one Up and Running for your agent): Click here.
232 pages 3 audio coaching CDs and 1 'Document' CD
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Up and Running in 30 Days: CDs Only |
Price:$69.95
SKU#: 25 |
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Description: If you have purchased the Up and Running in 30 Days, 3rd edition book without the CDs from someone other than Carla Cross & Co., you will benefit from also purchasing the 4 audio CDs and one document CD provided by Carla Cross and Co. Carla herself coaches you through your first thirty days in the business--and beyond. The Document CD includes Excel spreadsheets to set your goals and measure your results, plus documents, letters, and processes ready for you to customize and use.
This CD package is complimentary to the 3rd edition book is not created to be used without the book.
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Objection Busters for Buyers |
Price:$39.95
SKU#: 4 |
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Description: Bust those Buyer Objections!
Never let buyers’ objections get you down again! Colorful, fun flashcards have both the best answers—and the best, easiest to learn process ever in handling common objections with grace and skill. You NEED these skill builders in a challenging market!
72 flashcards 16 answers to 8 buyers' objections 1 audio CD with role plays
Note: the picture is buyers' and sellers' objection busters. Save when you buy both.
Managers: Are your agents having challenges with these tough buyers and sellers? Want a great training tool for your agents? Purchase the full objection busters package (sellers, buyers, recruiting) and get a 14-page skills training workshop, complete with facilitator guide.
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Objection Busters for Sellers |
Price:$39.95
SKU#: 5 |
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Description: Never be stumped by an objection again!
In just a few minutes, you can learn to handle and master the most common—and tough-- seller objections. Using our colorful flashcards, read specifically scripted effective answers. Learn how to craft your own ‘objection buster’ with an easy to grasp AAA method, designed by top producer and master trainer Carla Cross, CRB, MA. Gain verbal power and supreme confidence. On the accompanying audio CDs, hear answers to those objections--role played so you can listen in your car—anytime—and learn.
76 flash cards 18 answers audio CD with role plays
Managers: Want a great training tool for your agents? Purchase buyers' and sellers' objection busters at a discount and we'll send you a 14-page eBook with a complete skills training guide to teach your agents to answer objections effectively. Also, see the complete Objection Buster package--save $30.
Please note: the picture shows both buyer and seller objection busters.
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On Track to Success in 30 Days System for Experienced Agents |
Price:$129.95
SKU#: 3 |
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Description: Get your Career in Gear with your own Coach/Consultant Resource
Experienced agents: Working harder, not smarter? This resource will change all that! Analyze each part of your business for the good, the bad--and the ugly. Get more results in 4 weeks with the proven 4-week re-generation plan. Break through your ceiling of achievement. Coach yourself with confidence.
The market is still much more challenging than before. Now, there’s a resource to help you meet those challenges—and build a better business—in 4 weeks. It’s like hiring a consultant at $20,000—except that you’re investing only $129.95.
Managers: Use this resource to coach your experienced agents to much greater success. See Managers: Putting On Track to Success to Work.
311 pages, 3 audio coaching CDs and 1 'document' CD
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Objection Busters for Buyers and Sellers |
Price:$59.95
SKU#: 9 |
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Description: Never be stumped by an objection again!
In just a few minutes, you can learn to handle and master the most common—and tough-- buyer and seller objections. Using our colorful flashcards, read specifically scripted effective answers. Learn how to craft your own ‘objection buster’ with an easy to grasp AAA method, designed by top producer and master trainer Carla Cross, CRB, MA. Gain verbal power and supreme confidence. On the accompanying audio CDs, hear answers to those objections--role played so you can listen in your car—anytime—and learn.
Bonus: If you're a manager, you'll want to download the free class modules I've created to turn these resources into classes to help your agents. Enjoy!
142 flash cards 34 answers to objections 2 audio CDs
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Your Client-Based Marketing System for Sellers |
Price:$129.95
SKU#: 7 |
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Description: Here's Your Complete Seller System to Gain Marketable Listings
Get your listings priced right in this challenging market. Get the commissions you deserve. This complete listing process tool coaches you how to list like the mega-agent you were meant to be and provides you a ready-to-use PowerPoint presentation built to impress even the most difficult sellers.
Managers: This provides you an exceptional training tool for your agents, too.
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Your Complete Buyer's Agent Toolkit |
Price:$129.95
SKU#: 8 |
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Description: Get more Buyers to 'Yes'!
Through October: Save $30.
Agents who win with buyers consistently have perfected their ‘buyer system’ just like their ‘seller system’. Now, you can, too. Here are all the forms, systems, and processes you need to make more sales in a challenging market! Plus, master coach walks you through every step of the process working with buyers.
‘List’ Buyers for Loyalty and Referrals
Much more than just forms and lists, this resource is a complete tutorial from master coach/trainer Carla Cross. Buyers expect much more today from real estate agents, yet most agents haven’t ‘re-tooled’ or systematized their buyer processes to deliver that “value-added” service that buyers demand.
Managers: Use this comprehensive buyer toolkit to train and coach your agents to work with buyers professionally.
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The Business Planning System for the Real Estate Professional |
Price:$99.95
SKU#: 9 |
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Description: Turn your Career into a Business with a Business Plan
Enjoy $25 off in November!
Are you falling behind because you don't have a plan? Here it is, with all the guidance and planning pages you need.
A complete real estate business planning system with all planning pages on a ‘document CD—for the experienced agent. Information, too for agents with teams. This is not just a generic business plan! It’s written expressly for real estate sales professionals.
Leave your career behind and start running a business--with your own customized business plan.
Managers: This is an exceptional training tool to guide your agents through the planning process.
Note to new agents: Your planning system is Up and Running in 30 Days.
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Business Planning for the Owner, Manager, and Team Builder |
Price:$99.95
SKU#: 10 |
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Description: Create a Business Plan to Run your Business Like a Business
$25 off in November
Designed expressly for real estate leaders (including those with teams), this unique planning system walks you step by step through the strategic planning process, while providing you dozens of strategies and tips for more profitability.
Carla Cross, CRB, MA, former master level CRB(Certified Real Estate Broker) instructor, and writer of business planning courses for CRB, walks you through the systems, and gives you dozens of tips on how to be profitable, how to recruit, train, and retain successfully.
It’s a combination template system, coaching resource, and it contains all the forms you need to plan—on a ‘document CD’.
Increase your office profits with a strategic plan today.
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Managers' Coaching Companion to Up and Running in 30 Days |
Price:$99.95
SKU#: 26 |
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Description: If you purchased Up and Running in 30 Days, 3rd edition, and want to coach agents to that program, you'll also want to purchase the manager's coaching companion, Managers: Putting Up and Running to Work.
Purchase this coaching companion only if you already have your new agent's game plan, Up and Running in 30 Days.
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Managers' Up and Running New Agent Coaching System |
Price:$179.95
SKU#: 11 |
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Description: If your new agents aren't starting the business like rockets, you need this tool!
New agents say they expect a sale in 60 days--and, when they don't get it, they're emotionally and mentally out of the business!
You know most new agents will fail without some concrete, focused direction. Here's everything you need to get your new agents in field--and a sale in 30-60 days. This package includes your manager's coaching companion and one copy of the agent's business start-up plan. Make your job easy--and much more profitable. Start each of your new or transferring agents with Up and Running, and watch their production soar.
Use Up and Running with each agent, or, in a small group. This is the most cost-effective method you'll ever have to get your agents to lead generate effectively!
When you order: you will receive bonuses (a $200 value)--
2 marketing flyers for you to customize
Up and Running introductory class, complete with student and
facilitator guides
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Managers' Coaching Companion to the On Track to Success System for Experienced Agents |
Price:$99.95
SKU#: 27 |
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Description: Coach Your Experienced Agents Back into the Game
Break Career Barriers
Carla Cross coaches the coach in this manager's coaching companion. She shows you exactly how to coach those experienced agents. You’ll save thousands in coaching costs, and create unassailable loyalty with your coaching expertise and program. Great recruiting tool, too.
Use this coaching companion with the agent's game plan, The On Track to Success in 30 Days System for Experienced Agents.
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Managers' On Track to Success Coaching System for Experienced Agents |
Price:$199.95
SKU#: 12 |
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Description: Coach Your Experienced Agents Back into the Game
Break Career Barriers
A complete experienced agent’s coaching program here in one package: Your agents’ quick regeneration plan, The On Track to Success in 30 Days System for Experienced Agents, (see the description in the agents’ resources), along with your coaching guide, Managers: Putting On Track to Success to Work Carla Cross coaches the coach. She shows you exactly how to coach those agents. You’ll save thousands in coaching costs, and create unassailable loyalty with your coaching expertise and program. Great recruiting tool, too.
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The Complete Recruiter |
Price:$129.95
SKU#: 13 |
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Description: Recruit Winners While the Market is Heating Up!
Through October: Purchase The Complete Recruiter at $30 off AND receive a FREE bonus, the selection tool, Your Blueprint for Selecting Winners $40 value)
Bonus: my new eBook, From Romance to Reality: Best Recruiting Practices for Today and Tomorrow.
If you feel your recruiting (or lack of it) is holding you back, you need The Complete Recruiter. Refine your recruiting skills to recruit winners in this transitioning market. The Complete Recruiter takes you through the complete recruiting process--with dozens of ready to use recruiting letters, documents, and processes. Why not step up your recruiting to executive status?
More recruiting tools: Your Blueprint for Selecting Winners (complete selection process, including the 9 Interview steps).
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Your Blueprint for Selecting Winners |
Price:$39.95
SKU#: 14 |
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Description: Do You Have a Planned Selection Process?
Do you sometimes wonder why the agents you wanted didn’t join you? Do you sometimes get so caught up in the interview conversation that you forget to ask some important questions? Do you find out things about your ‘candidate’ (yes, call them ‘candidates’) that you wish you’d known prior to hiring? Do you find yourself with no planned interview process?
Your Blueprint for Selecting Winners will solve all these problems, and more. Good agents are judging our interview processes every step of the way. You need to demonstrate your professionalism to hire the best.
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Complete Objection Busters Package (Buyers, Sellers, Recruiting) |
Price:$89.95
SKU#: 30 |
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Description: Purchase all three of these packages and save $30.00.
Managers' Bonus
Receive a bonus of a Facilitator Guide, to teach your agents how to 'bust' even the toughest objections.
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Objection Busters for Recruiters |
Price:$39.95
SKU#: 15 |
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Description: Never get stumped by a recruiting objection again! Here are your Recruiting Objection Busters, the simple, effective method we have created to handle objections recruiting candidates ‘throw’ at us. All the scripts and dialogue you need—plus actual role plays of these Objection Busters!
It’s fun, it’s fast, and it’s effective! You’ll learn to
Craft an objection buster to handle even the most difficult objections—and difficult people
Prove your point with visuals. In addition, I’ve provided several pieces of ‘proof’ for you, at the end of this resource, so you will have more ways to prove you are the best choice for your candidate
Also: Check out Objection Busters for Buyers and Sellers. Buy all three objection buster sets and receive a facilitator guide to teach your agents how to bust those objections.
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The Ultimate Real Estate Trainer's Guide |
Price:$129.95
SKU#: 16 |
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Description: Get a Pay-Off from your Training
Everything you ever needed to know to become an exceptional trainer! Invest $129.95 and ‘hire’ your own training consultant, National Realtor Educator of the Year Carla Cross. With over 160 pages, and 30 detailed training examples and outlines, this ultimate guide covers all the bases on training: how to create a ‘stand-out’ training program, how to use your training as a recruiting tool, and how to become a confident, skilled trainer. Carla even teaches you how to create a whole training program.
This is the era of the 'development of human potential'. Take advantage of it by honing your training skills and recruit and retain the best.
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Knock Their Socks Off:Tips to Make your Presentation the Best Ever |
Price:$99.95
SKU#: 17 |
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Description: Presentation Skills to Knock Their Socks Off
Special through September: Save $50 (1/2 price)
Need to make a presentation for 2 or thousands? Here are the tips the greatest pros in the world use to hold their audience’s attention, capture, and captivate. Whether you’re a seasoned presenter, or just thinking of doing your first presentation, you’ll grab dozens of speaking strategies.
Great for managers, mortgage reps, title reps, all affiliates, salespeople
If you need to make a persuasive presentation to anyone to 'sell' them, this resource is a 'must have' for you.
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Advantage 2.0 Training with Facilitator Licensing |
Price:$795.00
SKU#: 18 |
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Description: Accountability Coaching/Training that Works
License the Advantage 2.0 Training Program to Use as a Coach or In your Office
If you've been stumped because your training program just isn't getting results, or, if you're a coach who wants a proven small group coaching program as a vehicle, consider becoming a Carla Cross Facilitator for her Advantage 2.0 high accountability small group coaching program.
Licensing includes:
Full access to the Advantage 2.0 coaching/training program for agents
Facilitator training and coaching
What You Get when You License the Program
1. Access to the facilitator and student resources in the Advantage 2.0 training program as a licensed facilitator for one year
2. Personal one-day training from Carla Cross on how to facilitate the program
3. Monthly coaching from Carla in facilitation/coaching skills so you get remarkable results from Advantage 2.0
4. Your students get access to Carla's Community members' only site, with free resources--and 30% off selected supportive resources at www.carlacross.com during the program.
If you're a manager who wants a proven program to get more production (and recruit against the 'big guys'), or, you are a coach looking for a proven affiliation, Advantage 2.0 Program and Facilitator licensing may be for you.
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Operations Manual |
Price:$39.95
SKU#: 20 |
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Description: Create your Operations Manual Now
Are new hires taking too long to get into action? Do they need a clear path to get past the operations of your office? Do you find agents not doing things the way you want them done? You could greatly benefit from creating an Operations Manual. Here it is, as a PDF and in Word, so you can highly customize this manual to fit your needs.
Special: Purchase the Operations Manual and get the Orientation checklists FREE
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Office Orientation Checklists |
Price:$15.00
SKU#: 20 |
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Description: Do You Have a System for Orientating your New Hires?
Create a step-by-step process to culturize your new hires, prove you are value-added, and get them excited about using your company materials. Those first few days with you are critical to create loyalty and appreciation for what you and your company do for your associates. Tie down that loyalty with a detailed orientation checklist for each of your valued staff to use.
Delivered to you as a PDF and in Word, for you to customize easily.
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