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Agent Resources

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This category contains 10 products and 3 subcategories.

All the planning, processes, and systems to run your business like a business. These resources include personal coaching from Carla Cross. Plus, dozens of checklists and processes to get you organized and on track quickly. Business plans for both new agents (Up and Running in 30 Days) and experienced agents (The Business Planning System for the Real Estate Professional); Presentations and coaching for working with buyers and sellers: The Complete Buyer's Agent Toolkit; Your Client-Based Marketing System for Sellers. Save years of trial and error. Get your sales systems in place now. Discounts: Order over $300--10% Order over $500--25% Order over $1000--30%

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Beyond the Basics of Business Planning: Agents

Price:$69.00

SKU#: 60

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Description: Special this February: Order now and get $10 off the regular price of $79.

If you’re in sales, you know you need a business plan. But, if you’re feeling frustrated with the type of planning you’ve done in the past, if your plan hasn’t been a real guide, you’re ready for something different.

Create a plan that’s different, that’s useable, and that’s inspiring. And, do it FAST! Use Carla’s unique planning process to pinpoint where you’ve been wasting your time and money, and get dozens of tips to fix both. Gain dozens of tips to go from ‘career’ to ‘business’.

Great for teams, too! (a special bonus included in this package to show you how to use the planning process with your team).

Carla Cross’s business planning system works. Following her concepts, I earned almost 6 figures in my first year as an agent. Her system has been an integral part of my business success ever since.

Nada Sundermeyer, John L Scott, Inc
#1 in sales for three years in 1,430-agent company; NAR Superstar Panelist

Package Includes:
• Two webinars for you on exactly how to put together a dynamic, inspirational plan
• 14 planning pages to make planning easy

Bonuses:
• From the Coach: 53 Pointers for your Business Plan
• Biggest Marketing Dos and Don’ts
• Especially for teams: How to use the planning process to teamify and inspire
• Webinar: Best Business Strategies for 2012

Don’t let another year go by without a professional plan. Step up to Carla Cross’s strategic planning system and go from ‘career’ to business.

How It Works

All the webinars are recorded, so you can access them at your convenience, and as many times as you wish. All the documents and bonuses are readily accessible at any time for you, too.

Up and Running in 30 Days

Price:$99.95

SKU#: 2

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Description: The New Agent's Start-up Plan: Make a Sale in 30 Days!

What business would open without a start-up plan? Yet, most new real estate agents stumble through the business for months or years--without a clear focus--without a plan. That's over! Guarantee your success. Implement the start-up plan thousands of newer agents have used to start their businesses fast--and right.

What you DON'T need: that full-blown business plan--yet. After all, you're opening your business. Grab the right planning system--the Up and Running start-up plan.

Managers: get the manager's coaching companion (comes with one Up and Running for your agent): Click here.

232 pages 3 audio coaching CDs and 1 'Document' CD

Up and Running in 30 Days: CDs Only

Price:$69.95

SKU#: 25

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Description: If you have purchased the Up and Running in 30 Days, 3rd edition book without the CDs from someone other than Carla Cross & Co., you will benefit from also purchasing the 4 audio CDs and one document CD provided by Carla Cross and Co. Carla herself coaches you through your first thirty days in the business--and beyond. The Document CD includes Excel spreadsheets to set your goals and measure your results, plus documents, letters, and processes ready for you to customize and use.

This CD package is complimentary to the 3rd edition book is not created to be used without the book.

Objection Busters for Buyers

Price:$39.95

SKU#: 4

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Description: Bust those Buyer Objections!

Never let buyers’ objections get you down again! Colorful, fun flashcards have both the best answers—and the best, easiest to learn process ever in handling common objections with grace and skill. You NEED these skill builders in a challenging market!

72 flashcards 16 answers to 8 buyers' objections 1 audio CD with role plays

Note: the picture is buyers' and sellers' objection busters. Save when you buy both.

Managers: Are your agents having challenges with these tough buyers and sellers? Want a great training tool for your agents? Purchase the full objection busters package (sellers, buyers, recruiting) and get a 14-page skills training workshop, complete with facilitator guide.

Objection Busters for Sellers

Price:$39.95

SKU#: 5

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Description: Never be stumped by an objection again!

In just a few minutes, you can learn to handle and master the most common—and tough-- seller objections. Using our colorful flashcards, read specifically scripted effective answers. Learn how to craft your own ‘objection buster’ with an easy to grasp AAA method, designed by top producer and master trainer Carla Cross, CRB, MA. Gain verbal power and supreme confidence. On the accompanying audio CDs, hear answers to those objections--role played so you can listen in your car—anytime—and learn.

76 flash cards 18 answers audio CD with role plays

Managers: Want a great training tool for your agents? Purchase buyers' and sellers' objection busters at a discount and we'll send you a 14-page eBook with a complete skills training guide to teach your agents to answer objections effectively. Also, see the complete Objection Buster package--save $30.

Please note: the picture shows both buyer and seller objection busters.

On Track to Success in 30 Days System for Experienced Agents

Price:$129.95

SKU#: 3

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Description: Get your Career in Gear with your own Coach/Consultant Resource

Experienced agents: Working harder, not smarter? This resource will change all that! Analyze each part of your business for the good, the bad--and the ugly. Get more results in 4 weeks with the proven 4-week re-generation plan. Break through your ceiling of achievement. Coach yourself with confidence.

The market is still much more challenging than before. Now, there’s a resource to help you meet those challenges—and build a better business—in 4 weeks. It’s like hiring a consultant at $20,000—except that you’re investing only $129.95.

Managers: Use this resource to coach your experienced agents to much greater success. See Managers: Putting On Track to Success to Work.

311 pages, 3 audio coaching CDs and 1 'document' CD

Objection Busters for Buyers and Sellers

Price:$59.95

SKU#: 9

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Description: Never be stumped by an objection again!

In just a few minutes, you can learn to handle and master the most common—and tough-- buyer and seller objections. Using our colorful flashcards, read specifically scripted effective answers. Learn how to craft your own ‘objection buster’ with an easy to grasp AAA method, designed by top producer and master trainer Carla Cross, CRB, MA. Gain verbal power and supreme confidence. On the accompanying audio CDs, hear answers to those objections--role played so you can listen in your car—anytime—and learn.

Bonus: If you're a manager, you'll want to download the free class modules I've created to turn these resources into classes to help your agents. Enjoy!

142 flash cards 34 answers to objections 2 audio CDs

Your Client-Based Marketing System: A Complete Listing System

Price:$129.95

SKU#: 7

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Description: Here's Your Complete Seller System to Gain Marketable Listings

Get your listings priced right in this challenging market. Get the commissions you deserve. This complete listing process tool coaches you how to list like the mega-agent you were meant to be and provides you a ready-to-use PowerPoint presentation built to impress even the most difficult sellers.

Managers: This provides you an exceptional training tool for your agents, too.

Your Complete Buyer's Agent Toolkit

Price:$129.95

SKU#: 8

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Description: Get more Buyers to 'Yes'!

Through October: Save $30.

Agents who win with buyers consistently have perfected their ‘buyer system’ just like their ‘seller system’. Now, you can, too. Here are all the forms, systems, and processes you need to make more sales in a challenging market! Plus, master coach walks you through every step of the process working with buyers.

‘List’ Buyers for Loyalty and Referrals

Much more than just forms and lists, this resource is a complete tutorial from master coach/trainer Carla Cross. Buyers expect much more today from real estate agents, yet most agents haven’t ‘re-tooled’ or systematized their buyer processes to deliver that “value-added” service that buyers demand.

Managers: Use this comprehensive buyer toolkit to train and coach your agents to work with buyers professionally.

The Business Planning System for the Real Estate Professional

Price:$99.95

SKU#: 9

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Description: Turn your Career into a Business with a Business Plan

Enjoy $25 off in November!
Are you falling behind because you don't have a plan? Here it is, with all the guidance and planning pages you need.

A complete real estate business planning system with all planning pages on a ‘document CD—for the experienced agent. Information, too for agents with teams. This is not just a generic business plan! It’s written expressly for real estate sales professionals.

Leave your career behind and start running a business--with your own customized business plan.

Managers: This is an exceptional training tool to guide your agents through the planning process.

Note to new agents: Your planning system is Up and Running in 30 Days.