Advantage 2.0 Training with Facilitator Licensing

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Advantage 2.0 Training with Facilitator Licensing

365 Leadership Subscription Series for 2012

Advantage 2.0 Training with Facilitator Licensing

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Advantage 2.0 Training with Facilitator Licensing
Part Number: 18
Price: $795.00
Status: Available
Weight: 7 lb, 0 oz
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The Program, the Training, and the Coaching for Your Coaching Success

Now, Carla Cross combines her Advantage 2.0 high accountability training/coaching program with facilitator training. The result: An affordable high accountability training program for managers and coaches to use.

Do you love to train? Are you a coach who needs a proven program? Would you like to possibly train on a bigger stage? Would you like to use a proven high accountability training program that gets results? How about being trained in effective facilitation techniques by a National Realtor Educator of the Year? Sound good. You can do all of this, at an affordable investment. Here’s how to become a licensed Advantage 2.0 Facilitator.

Instructors who wish to be certified to teach the Advantage 2.0 hour program will qualify through completing a one-day course, and through meeting the qualifications listed below. ‘Graduates’ will then be licensed to teach the Advantage 2.0 program for one year.

There are two aspects to the certification:

1. The instructor is certified, through completing the Advantage 2.0 Certification one-day course, and meeting the instructor criteria, to teach the course

2. The instructor also is licensed to use the course through Cross Institute for one year

Purpose:

 To provide a unique high accountability coaching/training course to approved
instructors to teach, with all the teaching materials needed for the facilitators (no ‘inventing the wheel’ required).

 To create a community faculty of exceptional Advantage 2.0 instructors, who exchange facilitation methods and support each others’ development

 To provide a unique opportunity to be coached as a facilitator/coach by Carla Cross, and to gain and give input to other community faculty members

 To provide a vehicle for faculty to make money (if they wish) from teaching the Advantage 2.0 course and to promote themselves as certified, coached instructors

Included in the Licensing Investment

All the Advantage 2.0 Teaching Materials

 One hard-copy Advantage 2.0 facilitator and Administrator guide
 The student outline, which students will download from Cross’s password protected website
 A Student Forms download, which includes the forms the student will use during the program, including Excel spreadsheets for accountability

Licensing: Carla Cross Seminars, Inc. retains ownership of the program and all its materials. ‘Licensing’ means that the client gains the use of the program during the licensing period.

Faculty Training

An initial one-day Advantage 2.0 facilitator training program, offered quarterly, or more as demand requires, which includes

 An overview of the program
 A sample teaching module taught by Carla Cross
 A module in creating effective accountability and feedback, both for the business producing work and for the skill building exercises
 An opportunity to see faculty in the class demonstrate specific modules of Advantage 2.0, to model how each section is taught
 How to market the program, including a short (less than 10 minute) presentation and a 45-minute ‘training’, plus a longer 3-hour course (you will get the outlines and see it modeled during the 1 day training

On-going coaching by Carla Cross:

 A monthly tele-conference or webinar for licensed clients lead by Carla Cross to learn what is working, handle challenges, and explore new teaching techniques
 Inclusion in the ‘members only’ section of Carla’s website, which will feature articles, tips, and new processes for Advantage 2.0, as well as community faculty exchanges
 All Advantage 2.0 updates and additions in materials

Marketing Support

 The right to use Cross Certified Faculty designation/logo in all promotions
 Carla’s website: Inclusion on the list of Cross Certified Faculty listing, with geographical locations.
 Student referrals from Cross Institute to instructors, based on areas they serve.

Licensing Investment

$795 for the entire program for year one (based on anniversary date)
$75 for each student (collected when the student downloads the outline and documents)
Licensing annual renewal: For years 2 and forward: $495 for each renewal year (anniversary date)
Must be current with annual renewal to be able to use the materials and obtain clock hours.

Faculty Qualifications

 Must have completed at least 50 transactions in the past 4 years or have completed at least 100 transactions over his/her ‘sales life’
 Must have taken the one-day in-person facilitator training with Carla Cross
 Must submit a teaching resume prior to the one-day facilitator training
 Must be recommended as an instructor with 3 letters of recommendation.
 Must supply 4 end of program evaluations from students per quarter.
 Must attend at least 10 Cross-sponsored tele-conference or webinars per year which are affiliated with this program (the coaching for the coaches)
 Must abide by rules of instruction/paperwork established by Carla Cross

 Tuitions: Faculty may charge a minimum of $395 per student (recommended: $395 to $595). Reimbursements of tuition are strictly a decision of the instructor. The minimum tuition is to assure that the value of the course is maintained in integrity.

Adding clock hours: No continuing-ed clock hours can be applied for or added for this course without prior approval from Carla Cross. This course carries 30 clock hours in Washington State.

What is Advantage 2.0?

High accountability coaching that gets production results in 8 weeks

Resource Features

Sales Activities, Sales Skills, Accountability Built In

Agents in the program will lead generate like mad, making 400 contacts (this is truly “on the job”, field training)
Will practice the most critical sales skills they must master to get a sale
Will package their systems (like listing and buyer presentations) to act like ‘pros’
Will take actions in 84 areas to get sales fast
Will be totally accountable to the plan—and to you

Accountability Gains Production Fast

As a professional course writer and ‘trainer of trainers’, Carla Cross knows how to get production from agents fast. Built into your Advantage 2.0 training:

• 5 regular reports your agents complete to tell you what work they’ve done
• Performance evaluator for each role play, to assure agents perform at a high level
• Weekly assignments clearly spelled out each week
• Weekly accomplishments clearly spelled out each week—to use to hold your group accountable
• Weekly review each week to show agents how much they’ve learned and accomplished
• Weekly ‘test’ each week to help agents retain important concepts
• Student audio CDs, where Carla reminds them of the important concepts and holds them accountable
• Advice for you on your facilitator CDs and in your Facilitator Guide about how to use high accountability, and what to do if they don’t do the work

What Students Learn In Advantage 2.0

• How to create and implement a prioritized start-up plan (students are held accountable to 400 sales contacts during the program, so they make money fast)
• How to craft a sales call to your best source of leads (with a script)
• How to follow-up (with a form for creating your marketing plan)
• Sales skills: features, benefits, dominant buying motives
• Sales skills: The AIDA sales process
• Develop your total listing system
• Qualifying a seller (and a questionnaire to use)
• Establish standards for sellers (with a form to use)
• The marketing presentation with a sample 21-point marketing plan
• Selling skills: Handling seller objections
• Lead generation: circle prospecting (with a script)
• Creating your marketing presentation
• Creating a follow-up plan after listing (with a checklist)
• The complete buyer sales process
• What to put in a pre-qualifying buyer package
• The buyer interview with a questionnaire form
• How to create an effective buyer presentation
• Asking for and getting loyalty
• Setting standards for your buyers—with a form
• How to hold a productive open house
• 2 open house checklists
• How to call on expired listings—with a script
• How to close for the appointment
• How to call on a FSBO—with a script and a process
• How to show, sell and negotiate for buyers
• Effective closing methods
• Handling common buyer objections
• Effective telephone techniques with a script and process
• Mastering your listing presentation
• Mastering your personal marketing

	In our first 8-week session, we had 15 agents complete the program, averaging 2.1 transactions! Erik Dedrick, Director of Business Development, Re/Max NW, Seattle, WA
	I was shocked by the enrollment and the participation in our very first Advantage 2.0 class...we have 76 agents and 26 of them have signed commitment letters and attended the session! One of my my top agents said it was great to see that much excitement from the 'new ones'! Gary Richey, Owner, Keller Williams Realty, Richardson, Texas
	These meetings (Advantage 2.0) are working! We had another great session today. Reviewed and fine tuned our listing presentation. Demonstrated how to figure % of increase/decrease, so associates can plan their sales, sides brokerage fee up or down. I was absolutely amazed... no one really understood how to do this! I am a former retail executive, I spent 20 years planning my business and assumed that these guys knew more than they do. We are working on this. Session 4 was fun, we are developing our pre-appointment package for buyers and everyone is really getting into role playing. Handling objections, asking for loyalty, etc. ALL my associates agree that they have improved and feel more confident since we started our sessions in October. We are on a roll and you are so right, they are learning from each other and from practicing and I am facilitating and not lecturing. Christie Anderson, CRB, GRI, QSC, Broker, Northern New Mexico Real Estate
	This last class was my most productive yet! We did have a couple experienced agents in the class, but we only counted the numbers that directed related to new business they got from the class activities. Usually, our ratios are from 35/1 to 50/14, but this class usually did even better than that. At session 8, we counted up 7 deals for that week - from 7 students! Everyone had a deal except one, and he got his 2 days later! I'm going to count that as a 100% of the students in a deal within 8 sessions! The power of our collective energy and encouragement helped all these agents reach levels that they admit they would never have reached without the class - even the experienced agents in class. Everyone feels confident in working with clients, and taking listings, because they have their tools prepared, and have practiced working with buyers and sellers. Experienced agents remember now how to add business - talk to more people - but they also learned specific skills that helped them be more effective. One of the students almost won the production award of the month for March - her numbers were right up there with our top agents, and she just became an agent this year! I also just had a couple of agents from the last class (just finished on 4/4) in my office today, working on more deals. Our company production has increased over 30% in the last 2 months, and since most of our agents are new. I know it is mainly due to this "Up and Running" class! This new class that I just started has experienced agents in it - the word is now out about how the class helps you get all your systems together, and pumps you up a level - no matter where you start! Getting the basics down right is the key to success in any profession - especially real estate. It's all been done before - why not copy the skills systems, and procedures that have proven to be successful in helping agents to make money fast? Thank you Carla, for providing an effective class - Advantage 2.0 really delivers! Jodi Sipes, M.Ed., GRI, Keller Williams Realty, Bellingham, WA
	I started using Advantage 2.0 on July 16th (first session) with 10 newer agents. As of today the group has 15 new listings and 12 sales. WOW! What a difference the right program makes. This program is awesome. It gives not only the facilitator but the agents a systematic system to follow that starts with the best foundation, how to build a business and what to do. Thanks for making it available to us and I look forward coaching it to all our new and not so new agents. Thanks for all your help and I'll keep you posted on our progress. John Gomes, CRB, Sales Manager, Calcagni Associates, North Haven, Conn.
	I have personally facilitated the Advantage class for over a year now. I only wish I had this when I started my career. Real estate school is to assist you in your education and get your license. However, you need a road map and experience to become a worthy opponent in the business of real estate. Advantage allows agents an eight week journey to explore all aspects of the business. Ultimately, this is a win for everybody! Joseph Petrie, Keller Williams Realty, Houston, TX
	Most of the agents we take in are brand new and have had a previous career they were proficient at. It terrifies them to go into a new career and "know nothing". Some of them started at other real estate companies but did not receive the training and support that would enable them to make money in real estate. I enjoy the challenge of taking these folks and helping them become productive Realtors, using the ADVANTAGE 2.0 training program. Some examples of our success stories: We did the ADVANTAGE 2.0 program with a new agent in March 2003, and from November 2003 to November 2004, Janie sold 31 houses, just barely behind my husband, a broker who's been licensed for many years! Another agent Marcy, came to us from another real estate company where she had been dying on the vine, not receiving the training and support she had been promised. She lacked confidence, felt desperate, and was about to give up on a career in real estate. The ADVANTAGE 2.0 training program helped her quickly become our top salesperson, and she raved about how the ADVANTAGE 2.0 program helped her become "competent and confident". I think this is one of the best ways to describe the ADVANTAGE 2.0 training program, that it helps new Realtors become competent and confident in their new career. Kate Rose Mann, ABR, CRS, GRI, Broker, RIGHT HOME REALTY
	As I mentioned during our phone conversation, I was impressed by your Advantage 2.0 program, because it concerned itself with matter that were aimed at making the agent a success in a short period of time. I liked the organization of the curriculum, the ease of training and the relavance of the topics. The program cut to the chase and identified the activities that had the right priorities. Titan Real Estate opened its doors in January of this year and I was in search of a training program that would not only my agents to fend for themselves but would also motivate them. Most of my agents are new to the industry and the challenge is formidable. Thanks to your program, every one of my new agents currently has a deal they are working on. I congratulate you on all your endeavors and thank you deeply for your gift. I will certainly impart more of your gems to my agents. All my best, Melissa Lising, Managing Member, Titan Real Estate Services, LLC
	This is the most competitive and well defined step-by-step program I have seen. I especially like the forms and checklists, plus specific instructions on how to implement the program. Sandy Vaughan, CRB, CRS, Manager, F. C. Tucker Company
	Wow! What a great program. After taking in a few newer agents and buyers agents to RE/MAX Northwest we quickly realized that they deserved every opportunity to succeed, and this certainly would benefit both our company and the agents. After working with only very experienced agents with strong production we knew we would need to implement a strategy for getting the newer agents producing and quickly. After looking into many programs Advantage 2.0 stood out right away. Its concepts of "Skill Development" rather than "Training" has had a significant impact on our new agents and buyer's agent success. I have been coaching, mentoring and managing agents for more than 15 years and it was very exciting to present the Advantage 2.0 material. We have five offices and every new agent must attend the Advantage 2.0 program when they sign on. We are just getting started on our third program and the results have been incredible. In our area the fallout rate of new licensees is around fifty percent. In our first 8 week session we had 15 agents complete the program. Not only did not one "fallout" but at the end those 15 agents had an average transaction count of 2.1 during the 8 week period. To see those agents actually role playing and practicing dialogues, that they created, so early in their careers is really incredible. The best result has been that the agents can now associate success with very focused activities. What a great way to start out in real estate! Another great result is the agents who have approached me to say that since the class their business has increased in ways they couldn't have hoped for before the class. After hearing the buzz, we have a few experienced agents attending the program so they can test their systems. Quite a few of our strong agents have made the comment "I wish I had something like this when I started". Getting any agent up and running with a solid business plan and the skills they need to success is a big undertaking and Advantage 2.0 fills that need. I would recommend it again and again. Erik Dedrick, Director of Business Development, RE/MAX Northwest Realtors, Seattle, WA
	This class is everything I need to get things going and I'm getting a lot of good ideas from others which is improving my presentation skills and materials. Thanks for the info. Steve Morris, Keller Williams Realty, Bellingham, WA
	I wanted to tell you that your Advantage 2.0 course got me off to a great start in my real estate career. I still use the tools I learned from that course. Thanks for developing, and teaching such a valuable course! Chris Cross, Operating Partner, Keller Williams Realty Bellevue, Bellevue, WA
	(An Advantage 2.0 Instructor), Thanks again for everything This class has taught me that although I knew what it took to be a "salesperson" I knew nothing about being a real estate consultant...totally two different animals. Working for someone who already has the foundation built and then working for yourself and building your own foundation, is not as easy as I thought. I've been in real estate for 6 months now and did everything I thought a "salesperson" would've done and got no deals. I've been in class now for 6 weeks and I got one solid deal which I'm signing the listing agreement tonight, working with 2 qualified buyers and 4 definate leads in the work!! WOW!! I have also learned that in real estate , you don't develop a business relationship with your propects, you develop a personal relationship. These people aren't buying something that they'll with disconnect or trade in, it's something that they'll keep for generations to come. I do believe that every Realtor, no matter how many years they have under their belt, should highly consider this course. Gerry Ebalaroza, Keller Williams Realty, Bellingham, WA
	I just wanted to let you know that I'm very excited about this class. I have been with Keller Williams for a little over a week, and thanks to the class I am already laying a foundation for my business, and making it grow! I am very grateful for your suggestion to take the class. It is helping me to understand what to do to make my prospecting work right now, but it is also helping me set up a system that will continue to generate leads for the future. I will not have to keep restarting and reinventing the lead generation. It makes so much sense to treat real estate as a real, personal business, but it is not something that I was having much luck with on my own, especially with my limited experience as an agent. Thanks again! Janelle George, Keller Williams Realty, Bellevue, WA
	When I first took Carla Cross' "Advantage" class, I had already been a full time real estate salesperson for 5 years. Advantage is described as a class for new agents just entering into the business, but as I came to realize while I was taking the class and doing my homework, I was in someways an inexperienced new agent. Advantage is a complete real estate business with checklists, systems, business guide, business planning, and to old that a new or experienced agent such as myself can readily use. During my 8 sessions of class, I perfected and fine-tuned many of my skills. My telephone skills increased to the point that I could ask the right questions to identify potential clients from sign and ad calls and develop report quickly over the phone and close for an appointment. Advantage helped me go from a successful inconsistant agent to a very successful consistent agent who continues to work less and less. I recommend the class Advantage to any agent in the real estate business who would like to improve their skills and become a true Real Estate Consultant. Liz Gronlund, Keller Williams Realty Bellevue, Bellevue, WA